THE PERSON
BEHIND THE HOUSE.
I'm Rattan Chaurasia, Founder & CEO of 100X HOUSE — built around a simple idea: ambitious people need better systems for turning ideas into attention, authority and growth.
I DIDN'T SET
OUT TO BUILD
ANOTHER AGENCY.
The internet changed how people build attention, trust and businesses — but most of the help available is still fragmented: one person for content, another for ads, another for creative, none of them talking to each other.
100X HOUSE is my attempt to bring those pieces together under one roof, built around strategy first and execution second — not the other way around.
THE WAY
I WORK.
Curiosity
Question assumptions before accepting them.
Ownership
Take responsibility for the outcome, not just the output.
Speed
Move quickly without being careless.
Craft
Care about the details other people skip.
Learning
Treat every project as feedback for the next one.
Ambition
Build for the direction things are going, not just the next step.
"BUILD ATTENTION.
BUILD AUTHORITY.
BUILD WHAT'S NEXT."
STILL EARLY.
STILL BUILDING.
100X HOUSE currently works across content, growth, media and creators. Systems and digital products are being built now. Technology is further out — something I'm exploring, not something that exists yet.
I'd rather be honest about what stage we're at than pretend to be further along than we are.
KEEP
EXPLORING.
LET'S BUILD
SOMETHING.
If you're building a company, a personal brand or something entirely new, I'd like to hear about it.